AC Milan X OFF-White

In 2021, AC Milan, the 7-time European Champions, made a blockbuster deal with OFF-White, the Italian luxury fashion house founded by the incredible American designer Virgil Abloh in 2013.

The partnership's main goals are actually reflected in the designs of the jackets. They have this really iconic red tag on the left cuff, and it's a symbol of the partnership. On each tag, they combine this phrase "I Support" that was introduced by Abloh in 2020 with a pledge chosen by the person wearing the jacket. The pledges can be about important things like Diversity, Equal Rights, Freedom of Speech, Education for All, All forms of Love, Social Justice, and more! These customized "I Support" messages are meant to inspire the AC Milan players to physically represent and show their support for these forward-thinking causes every time they wear their uniforms. It's such a powerful way to make a statement and stand up for what they believe in!

In 2023, right before their Champions League match against Borussia Dortmund, AC Milan unveiled this super exclusive grey varsity jacket in collaboration with OFF-White. They debuted it at the Signal Iduna Park, and let me tell you, it was a major hit! These jackets sold out everywhere, and now they're being resold for around £4,000.

In April 2024, before their Serie A game against Leece, the AC Milan team unveiled this really vibrant limited edition T-shirt called "Sports for Change." They actually debuted it during a pitch inspection, which is pretty unique! The best part is that a big portion of the proceeds from the sales of these T-shirts will go to the AliceForChildren association. This organization is doing amazing work to empower girls in Nairobi and help them realize their strength and value through sports.